PRIVACY POLICY
Travelers Information
Trini Riddim Privacy Policy Notice
PRIVACY NOTICE
Welcome to the Trini Riddims Cultural Tours Privacy Policy.
At Trini Riddims, we value the trust you place in us when you visit our website, contact us, or book one of our cultural experiences. This Privacy Policy explains what personal information we collect, why we collect it, how we use it, and the choices you have regarding your personal information.
At Trini Riddims, we value the trust you place in us when you visit our website, contact us, or book one of our cultural experiences. This Privacy Policy explains what personal information we collect, why we collect it, how we use it, and the choices you have regarding your personal information.
This Privacy Policy should be read together with our Travel Information, Trinidad Visitor Guide, Cookies Policy, and Terms & Conditions, which provide additional information about using our website and participating in our experiences.
Our goal is to be transparent about how we handle your personal information while providing you with a safe, professional, and enjoyable experience before, during, and after your visit to Trinidad and Tobago.
Updated July 10, 2026
PRIVACY INTRODUCTION
Trini Riddims Cultural Tours respects your privacy and is committed to protecting your personal information. This Privacy Notice explains how we collect, use, store and protect your personal information when you visit our website (www.triniriddim.com), contact us by telephone, email, WhatsApp or social media, or book one of our cultural experiences. It also explains your privacy rights and how applicable data protection laws protect your personal information.
We collect only the information reasonably necessary to provide our services, communicate with you, improve your experience, and meet our legal obligations. We process your personal information only where there is a lawful basis to do so, including responding to your enquiries, arranging and delivering booked experiences, complying with legal obligations, protecting our legitimate business interests, or where you have given your consent.
Where we rely on your consent, you may withdraw it at any time. However, if certain personal information is necessary for us to arrange or deliver a booked experience, withdrawing your consent may prevent us from providing that service. In such circumstances, your booking will be managed in accordance with our Booking Terms & Conditions.
1. IMPORTANT INFORMATION AND WHO WE ARE
(A) PURPOSE OF THIS PRIVACY NOTICE
This Privacy Notice explains how Trini Riddims Cultural Tours collects, uses, stores, shares and protects your personal information when you visit our website (www.triniriddim.com), contact us by telephone, email, WhatsApp or social media, or enquire about or book one of our cultural experiences.
It also explains your privacy rights and the choices available to you regarding your personal information.
Our website is intended for a general audience and is not specifically directed at children. We only collect personal information relating to children when it is necessary to arrange or provide a booked experience, for example where children are included as part of a travel party or booking.
It is important that you read this Privacy Notice together with our Travel Information, Trinidad Visitor Guide, Cookies Policy, Terms & Conditions, and any other notices we may provide when collecting or processing your personal information. Together, these documents explain how and why we use your information and how we protect your privacy.
(B) DATA CONTROLLER
Trini Riddims Media is the legal entity responsible for the collection, use and protection of your personal information and is the data controller for the purposes of this Privacy Notice.
Trini Riddims Cultural Tours is a trading name (doing business as) of Trini Riddims Media and operates the cultural tourism services available through www.triniriddim.com. Throughout this Privacy Notice, references to “Trini Riddims”, “Trini Riddims Cultural Tours”, “we”, “us”, and “our” refer to Trini Riddims Media.
CONTACT DETAILS FOR PRIVACY MANAGER
Full name of legal entity:
TRINI RIDDIMS MEDIA
Name or title of data privacy manager:
Attn: Privacy Manager
Address:
Building 3, 43-45A Pelican Extension Road, Port of Spain 230914 Trinidad
Email:
Telephone number:
1(868) 686 8200 | 1 (868) 781 3100
You have the right to lodge a complaint with the appropriate authority responsible for administering the Data Protection Act, Chap. 22:04 of the Laws of the Republic of Trinidad and Tobago if you believe your personal information has been handled in a manner that does not comply with applicable law.
We would, however, appreciate the opportunity to address your concerns first. If you have any questions or concerns about how we collect, use or protect your personal information, we encourage you to contact our Privacy Manager in the first instance so that we can work with you to resolve the matter promptly and fairly.
(C) CHANGES TO THE PRIVACY NOTICE AND YOUR DUTY
TO INFORM US OF CHANGES
This Privacy Notice was originally published on 28 August 2022 and is reviewed periodically to ensure it remains accurate, up to date and reflects our current business practices, legal obligations and the services we provide. on 2nd August 2026.
It is important that the personal information we hold about you is accurate and up to date. Please let us know if any of the information you have provided changes during your relationship with us, particularly before or during a booking, so that we can continue to communicate with you effectively and provide our services safely and efficiently.
(D) THIRD-PARTY LINKS
Our website may contain links to third-party websites, services, social media platforms, plug-ins and applications for your convenience and information. Selecting these links or enabling these connections may allow third parties to collect or process information about you in accordance with their own privacy policies.
Please note that Trini Riddims Cultural Tours does not own or control these third-party websites or services and is not responsible for their content, security or privacy practices.
When you leave our website, we encourage you to read the privacy policy or privacy notice of every website or service you visit before providing any personal information.
2. THE PERSONAL INFORMATION WE COLLECT
Personal information means any information that can identify you directly or indirectly. It does not include information that has been anonymised so that your identity can no longer be identified.
Depending on how you interact with us, we may collect, use, store and protect different categories of personal information, including the following:
We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:
(A) IDENTITY INFORMATION
This includes information used to identify you, such as your first name, middle name (where applicable), last name, title, date of birth and gender.
(B) CONTACT INFORMATION
This includes information that allows us to communicate with you, such as your residential or mailing address, email address, telephone number and country of residence.
(C) FINANCIAL INFORMATION
As part of our current Book Now, Pay Later booking process, we generally do not collect or store payment card information through our website.
Where payment information is provided by another lawful method, we will collect only the information necessary to process your booking or comply with our legal and accounting obligations.
(D) TRANSACTION INFORMATION
This includes information relating to enquiries, bookings and services you request or purchase from us, including booking details, travel dates, correspondence and records relating to your interactions with us.
(E) TECHNICAL INFORMATION
This includes technical information collected automatically when you use our website, such as your Internet Protocol (IP) address, browser type and version, device information, operating system, time zone, website usage data and other technical information collected through cookies and similar technologies.
(F) USAGE INFORMATION
This includes information about how you use our website, pages you visit, services you view and how you interact with our content.
(G) MARKETING AND COMMUNICATION PREFERENCES
This includes your communication preferences and any preferences you provide regarding receiving updates, promotional information or marketing communications from us.
At present, Trini Riddims primarily communicates with customers regarding enquiries, bookings and customer service. Should we introduce promotional email communications in the future, you will always have the opportunity to choose whether to receive them.
(H) AGGREGATED INFORMATION
We may collect, use and share aggregated statistical or demographic information for analytical and business purposes. Aggregated information does not identify you personally and is therefore not considered personal information.
Where aggregated information is combined with personal information in a way that could identify you, we will treat it as personal information and protect it in accordance with this Privacy Notice.
(I) SPECIAL CATEGORIES OF PERSONAL INFORMATION
In certain circumstances, we may need to collect limited sensitive personal information where it is necessary to safely arrange or deliver your booked cultural experience.
This may include information relating to:
- dietary requirements;
- food allergies;
- medical conditions or accessibility requirements;
- emergency contact information;
- information relating to children included in your booking; and
- other information you voluntarily provide that is necessary for us to deliver our services safely and responsibly.
Where information such as dietary requirements may reveal religious, philosophical or health-related information, we will collect and use it only for the purpose of providing your requested services.
3. HOW WE COLLECT YOUR PERSONAL INFORMATION
We collect personal information in a number of ways, depending on how you interact with Trini Riddims Cultural Tours.
(A) DIRECT INTERACTIONS
You may provide us with your Identity, Contact, Transaction and, where applicable, Special Category Information by completing forms on our website or by communicating with us by telephone, email, WhatsApp, social media or other means.
This may occur when you:
- enquire about one of our tours or services;
- make or request a booking;
- complete an enquiry or booking form;
- request information about Trinidad and Tobago or our experiences;
- communicate with us regarding an existing booking;
- provide information relating to dietary requirements, accessibility needs or emergency contacts;
- give us feedback, testimonials or reviews; or
- otherwise contact us for customer support or general enquiries.
(B) AUTOMATED TECHNOLOGIES
When you visit our website, certain technical information may be collected automatically through cookies and similar technologies. This information helps us understand how visitors use our website, improve its performance, enhance security and provide a better user experience.
The information collected may include Technical Information, Usage Information and device-related information.
For more information about the cookies and similar technologies we use, please refer to our Cookies Policy.
(C) INFORMATION FROM THIRD PARTIES
We may receive limited personal or technical information from trusted third-party service providers that help us operate our website and deliver our services.
These providers may include:
- Google, for website analytics, maps, fonts and other website services;
- Cloudflare, for website security and performance;
- WordPress and trusted website service providers that support the operation of our website;
- Microsoft 365, for business email communications;
- WhatsApp Business, where you choose to communicate with us through that platform; and
- other trusted technology providers who assist us in operating our website or providing our services.
Where we receive information from third parties, we process that information in accordance with this Privacy Notice and the applicable privacy policies of those providers.
4. HOW WE USE YOUR PERSONAL INFORMATION
We will only use your personal information when permitted or required by applicable law. Most commonly, we will use your personal information in the following circumstances:
- Where we need to perform the contract we are about to enter into or have entered into with you.
- Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
- Where we need to comply with a legal or regulatory obligation.
Generally, we do not rely on consent as a legal basis for processing your personal data other than in relation to sending direct marketing communications to you via email or text message. You have the right to withdraw consent to marketing at any time by contacting us.
(A) PURPOSES FOR WHICH WE WILL USE YOUR PERSONAL DATA
We have set out below, in a table format, a description of all the ways we plan to use your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.
Note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data. Please contact us if you need details about the specific legal ground, we are relying on to process your personal data where more than one ground has been set out below.
Activity
Type of data
Lawful basis for processing including basis of legitimate interest
To respond to your enquiry, establish you as a customer and create your booking record.
(a) Identity; (b) Contact.
Performance of a contract with you, or taking steps at your request before entering into a contract.
To process, manage and deliver your booking, including confirming your reservation, communicating important travel information, arranging your experience, and processing payments where applicable.
Collect and recover money owed to us.
(a) Identity (b) Contact (c) Financial, where applicable (d) Transaction
(a) Performance of a contract with you; (b) Necessary for our legitimate interests to administer bookings, maintain accurate records and recover outstanding payments where applicable.
To manage our relationship with you including:
Notifying you about changes to our terms or privacy policy;
Asking you to leave a review or take a survey
(a) Identity; (b) Contact; (c) Profile; (d) Marketing and Communications.
(a) Performance of a contract with you;
(b) Necessary for our legitimate interests (to recover debts due to us).
(c) Necessary to comply with a legal obligation.
To administer and protect our business and this website including: troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data.
(a) Identity; (b) Contact; (c) Technical.
(a) Necessary for our legitimate interests (for running our business, provision administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise);
(b) Necessary to comply with a legal obligation.
To improve our website, measure the effectiveness of our online advertising and marketing campaigns, and provide relevant website content and information to our visitors.
(a) Technical (b) Usage (c) Marketing and Communications, where applicable
Necessary for our legitimate interests (to understand how visitors use our website, improve our services, evaluate the effectiveness of our marketing campaigns, grow our business, and enhance the visitor experience).
To use data analytics to improve our website, products/services, marketing, customer relationships and experiences.
(a) Technical (b) Usage
Necessary for our legitimate interests (to define types of customers for our products and services, to keep our website updated and relevant, to develop our business and to inform ourmarketing strategy)
To provide you with information, recommendations and updates about our cultural experiences, travel resources, services and other offerings that may be of interest to you.
(a) Identity (b) Contact (c) Technical (d) Usage
(a) Necessary for our legitimate interests (to develop and improve our services, enhance the visitor experience, and grow our business); (b) Consent, where required by law for direct marketing communications.
To measure and improve the effectiveness of our website, online advertising and marketing campaigns.
(a)Technical (b) Usage
Legitimate Interests (to improve our website, understand visitor behaviour and develop our business).
(B) PHOTOGRAPHY AND PROMOTIONAL MEDIA
During our tours and experiences, photographs and videos may occasionally be taken to capture the experience and promote Trini Riddims Cultural Tours through our website, social media channels, printed materials and other marketing or educational content.
Where a guest is identifiable in photographs or videos intended for promotional use, we will seek their permission before using those images. Participation in photography is entirely voluntary, and guests who prefer not to appear in promotional photographs or videos are encouraged to let us know before or during their experience. We will respect those wishes wherever reasonably practicable.
Photographs and videos collected for promotional purposes will be managed responsibly and used only in a manner consistent with the permission provided by the individual.
(C) MARKETING
At present, Trini Riddims Cultural Tours primarily uses your personal information to respond to enquiries, manage bookings and provide customer support. We do not currently operate a regular promotional email newsletter or automated marketing programme.
If you choose to subscribe to future marketing communications, we will only send them in accordance with applicable law and your communication preferences. You may opt out of receiving marketing communications at any time by using the unsubscribe link included in our emails or by contacting us directly.
(D) THIRD-PARTY MARKETING
We will not share your personal information with third parties for their own direct marketing purposes without your express consent.
(E) OPTING OUT
You can ask us or third parties to stop sending you marketing messages at any time by following the opt-out links on any marketing message sent to you or by contacting us at any time.
Where you opt out of receiving these marketing messages, this will not apply to personal data that you have provided to us as a result of a purchase of travel services or other such transactions.
(F) COOKIES
You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly. For more information about the cookies we use, please see our Cookies Policy.
(G) CHANGE OF PURPOSE
We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us.
If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.
Where permitted or required by law, we may process your personal information without obtaining additional consent.
5. DISCLOSURE OF YOUR PERSONAL INFORMATION
We may share your personal information only where it is necessary to operate our business, provide our services, comply with legal obligations, or protect our legitimate business interests. We do not sell your personal information to third parties.
Your personal information may be shared with:
- Trini Riddims Media, as the legal entity operating Trini Riddims Cultural Tours.
- Trusted service providers who assist us in delivering our services or operating our website, including providers of website hosting, analytics, security, communication and business support services.
- Tourism partners and service providers, where necessary to arrange or deliver a booked experience, such as transportation providers, accommodation providers, restaurants or attractions.
- Professional advisers, including accountants, legal advisers, insurers or other professional consultants, where required.
- Government authorities, regulators or law enforcement agencies, where disclosure is required or permitted by law.
- A successor business or new owner, if Trini Riddims Media undergoes a business sale, merger, acquisition or restructuring. In such circumstances, your personal information will continue to be protected in accordance with this Privacy Notice.
6. INTERNATIONAL TRANSFERS
As Trini Riddims Cultural Tours welcomes visitors from around the world, your personal information may be transferred to, stored, or processed in countries outside your country of residence where this is necessary to operate our website, communicate with you, process bookings, or deliver our services.
Our business is based in Trinidad and Tobago, and your personal information may be processed there. We also use carefully selected third-party service providers who may process personal information on our behalf in other countries.
Where personal information is transferred internationally, we take reasonable steps to ensure that it remains protected through appropriate contractual, technical and organisational safeguards, and that any third-party service providers are required to protect your personal information in accordance with applicable privacy and data protection laws.
Visitors from the United Kingdom, European Union and European Economic Area (EEA)
If you are located in the United Kingdom, the European Union or the European Economic Area, please be aware that your personal information may be transferred to and processed in Trinidad and Tobago or other countries where our trusted service providers operate.
Where required by applicable law, we will take appropriate measures to ensure that your personal information receives a level of protection consistent with applicable data protection requirements.
7. DATA SECURITY
We are committed to protecting your personal information and have implemented appropriate technical, organisational and administrative security measures to help prevent your personal information from being accidentally lost, accessed without authorisation, altered, disclosed or misused.
Access to your personal information is limited to Trini Riddims Media, authorised service providers and trusted professional advisers who require the information to perform their duties or assist us in operating our business. They are required to process your personal information only for authorised purposes and, where applicable, are subject to appropriate confidentiality and privacy obligations.
We also maintain procedures to respond to suspected personal information breaches and, where required by applicable law, will notify the appropriate authorities and affected individuals.
8. DATA RETENTION
We will retain your personal information only for as long as necessary to fulfil the purposes for which it was collected, including providing our services, managing bookings, complying with legal, accounting and reporting obligations, and resolving any disputes.
When determining how long to retain personal information, we consider:
- the nature, sensitivity and volume of the information;
- the potential risk of harm resulting from unauthorised use or disclosure;
- the purposes for which the information was collected and whether those purposes can be achieved by other means; and
- any applicable legal, regulatory, tax or accounting requirements.
Where required by law, we retain certain customer records, including Identity, Contact, Financial and Transaction Information, for seven (7) years after our business relationship has ended for tax, accounting and legal purposes.
You may request that we delete your personal information in certain circumstances. Please refer to Section 9 – Your Legal Rights for further information.
Where it is appropriate and lawful to do so, we may anonymise personal information so that it can no longer be associated with you. Anonymous information may be retained and used for statistical, analytical or research purposes without further notice to you.
9. YOUR LEGAL RIGHTS
Under applicable data protection laws, you have certain rights regarding the personal information we hold about you. Depending on the circumstances, these rights may include:
Request access to your personal information
You have the right to request a copy of the personal information we hold about you and to understand how and why we process it. This is commonly referred to as a Data Subject Access Request.
Request correction of your personal information
You have the right to ask us to correct any personal information that is inaccurate, incomplete or out of date. We may ask you to provide information to verify the accuracy of the updated information.
Request deletion of your personal information
You may request that we delete your personal information where there is no lawful reason for us to continue processing it. However, we may not always be able to comply with your request where we are required to retain certain information to meet legal, regulatory, accounting or contractual obligations. If this applies, we will explain the reason for our decision.
Object to the processing of your personal information
You have the right to object to our processing of your personal information where we rely on our legitimate interests and you believe your rights and freedoms outweigh those interests. You also have the right to object to the use of your personal information for direct marketing purposes.
Request restriction of processing
You may ask us to restrict the processing of your personal information in certain circumstances, including where:
- you believe the information we hold is inaccurate;
- you believe the processing is unlawful but do not want the information deleted;
- you require us to retain the information for the establishment, exercise or defence of legal claims; or
- you have objected to our processing and we are considering whether our legitimate interests override your rights.
Request transfer of your personal information
Where applicable, you may request that we provide your personal information to you, or to another organisation you nominate, in a structured, commonly used and machine-readable format. This right applies only where required by applicable law.
Withdraw your consent
Where we rely on your consent to process your personal information, you have the right to withdraw that consent at any time. Withdrawal of consent will not affect the lawfulness of any processing carried out before your consent was withdrawn. Please note that withdrawing your consent may affect our ability to provide certain services or complete your booking where that information is necessary to fulfil our contractual or legal obligations.
If you wish to exercise any of the rights described above, or if you have any questions about how we process your personal information, please contact our Privacy Manager at:
Email: [email protected]
(A) FEES
You will not normally have to pay a fee to access your personal information or to exercise any of your privacy rights.
However, we may charge a reasonable administrative fee, or refuse to comply with your request, if it is clearly unfounded, repetitive or excessive, as permitted by applicable law.
(B) VERIFYING YOUR IDENTITY
To protect your personal information, we may ask you to provide additional information to verify your identity before responding to your request or exercising any of your privacy rights.
This security measure helps ensure that personal information is disclosed only to the individual entitled to receive it. We may also contact you if we require further information to process your request more efficiently.
(C) RESPONSE TIME
We aim to respond to all legitimate requests within one month of receiving them.
If your request is particularly complex or you have submitted multiple requests, it may take us longer to respond. If this happens, we will let you know, explain the reason for the delay and keep you informed of our progress.
10. GLOSSARY
For the purposes of this Privacy Policy, the following terms have the meanings set out below.
Any information that identifies, or could reasonably be used to identify, an individual either directly or indirectly.
Personal information relating to an individual’s health, dietary requirements, religious or philosophical beliefs, or other information that requires additional protection under applicable data protection laws.
A lawful basis for processing personal information where it is necessary for the legitimate interests of Trini Riddims Media or a third party, provided those interests do not override your rights and freedoms.
The processing of personal information that is necessary to enter into, administer or fulfil a contract with you, including responding to booking enquiries and delivering our cultural tourism services.
The processing of personal information where required to comply with applicable laws, regulations, legal proceedings or government requirements.
Organisations or individuals that assist Trini Riddims Media in operating its website, managing communications, protecting website security or delivering booked services.
These may include, where applicable:
- website hosting and technology providers;
- website analytics and security providers;
- Microsoft 365 and business communication providers;
- tourism partners such as transportation providers, accommodation providers, restaurants and attractions;
- professional advisers, including accountants, lawyers, insurers and auditors; and
- government authorities or regulatory bodies where disclosure is required by law.
